All forex transactions include two currencies, because you are betting on the value of one currency against another. Think of EUR / USD, the best-selling currency pair in the world. EUR, the first currency in the pair, is the base, and USD, the second, is the counter. When you see the price indicated on your platform, this price is equal to the value of one euro in US dollars. You always see two prices, because one is the purchase price and the other is the sale. The difference between the two is in distribution. When you click buy or sell, you buy or sell the first currency in a pair.
The blender company could have reduced this risk by shorting the euro and buying the USD when they were at parity. That way, if the dollar rose in value, the profits from the trade would offset the reduced profit from the sale of blenders. If the USD fell in value, the more favorable exchange rate will increase the profit from the sale of blenders, which offsets the losses in the trade.
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