Borrowing money to purchase securities is known as "buying on margin". When an investor borrows money from his broker to buy a stock, he must open a margin account with his broker, sign a related agreement and abide by the broker's margin requirements. The loan in the account is collateralized by investor's securities and cash. If the value of the stock drops too much, the investor must deposit more cash in his account, or sell a portion of the stock.
You could ask yourself, why wouldn’t you use the highest leverage ratio available in order to decrease your margin requirements and get an extremely high market exposure? The answer is rather simple and deals with Forex risk management. While leverage magnifies your potential profits, it also magnifies your potential losses. Trading on high leverage increases your risk in trading.
Trading on a margin can have varying consequences. It can influence your trading experience both positively and negatively, with both profits and losses potentially being seriously augmented. Your broker takes your margin deposit and then pools it with someone else's margin Forex deposits. Brokers do this in order to be able to place trades within the whole interbank network.