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It became the first diet cola to be distributed on a national scale in the US. Distribution has since expanded to other countries around the world; though an alternate name is used in certain countries.
As of , Diet Pepsi represented a 5. In the same year, Diet Coke was recorded as having a 9. In December , an AP article reported that Diet Pepsi was changing its sweetener to sucralose ahead of a major rebranding of the soft drink set for January The new formulation was released marketwide on February 25, Additional variations of Diet Pepsi have been introduced over the years, wherein other flavors such as wild cherry, vanilla, lemon, and lime have been added to the cola.
A caffeine-free version of Diet Pepsi is also produced. The availability and brand identification of Diet Pepsi flavor variants varies by country. In the United States, Diet Pepsi is marketed as having zero calories, as FDA guidelines categorize products with fewer than five calories per serving to be labeled as containing "zero calories".
Though Diet Pepsi is represented worldwide as a low- or no-calorie beverage, the ingredients comprising its makeup vary in some cases by the country of origin. In the US, its ingredients are recorded as "carbonated water, caramel color, aspartame, phosphoric acid, potassium benzoate preserves freshness , caffeine, citric acid, natural flavor; phenylketonurics: The initial formulation of Diet Pepsi was sweetened with the artificial sweetener saccharin ,  although concerns over saccharin emerged in the s, prompting a shift to an alternative sweetener, aspartame , which was marketed as the brand NutraSweet, in When it was first introduced in , Diet Pepsi was packaged in glass bottles, and was also made available in can format.
The logo used in the packaging and advertisement of Diet Pepsi has changed multiple times since its original iteration. In October , PepsiCo announced it would be redesigning its logo and re-branding many of its products, including Diet Pepsi. In the case of Diet Pepsi, the logo consisted of the small "smile".
The Classic Sweetener Blend variety was distinguished by its use of the wordmark along with the "smile" logo, and a light blue label background in contrast to the modern formulation's silver label. By mid, packages of Classic Sweetener Blend dropped the wordmark, and began using the modernized wordmark instead.
With the restoration of aspartame as the main sweetener in the regular version, the alternate label was dropped. While it was initially advertised alongside Pepsi, Diet Pepsi began to be promoted independently in the late s. The musical jingle from this ad generated popular culture appeal to the extent that it was eventually recorded and played on the radio, and later became a Top 40 hit.
Since its inception, musicians, professional athletes, actors and actresses have been featured prominently in the promotion of Diet Pepsi. In , immediately following Super Bowl XIX , the game's respective quarterbacks, Joe Montana and Dan Marino , met in a hallway of what appeared to be a football stadium. And now you can save money while you slim down with Nutrisystem.
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